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Annual Research Sessions (International) >
iPURSE 2014 >
Please use this identifier to cite or link to this item:
http://dlib.pdn.ac.lk/handle/1/4689
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| Title: | Creating Unque Brand Associations: With Special Reference to the Use of Nationalism of Consumers for Branding Products in Sri Lanka |
| Authors: | Alahakoon, T. H.
Dharmadasa, M. P. P. |
| Keywords: | Economics and Management
Nationalism for branding products
Sri Lanka
Brand and customer |
| Issue Date: | 4-Jul-2014 |
| Publisher: | University of Peradeniya , Sri Lanka |
| Citation: | Proceedings Peradeniya University International Research Sessions (iPURSE 2014) ,Vol. 18, July 4 & 5, 2014, University of peradeniya, Sri lanka, pp. 41 |
| URI: | http://www.dlib.pdn.ac.lk/archive/handle1/4689 |
| Appears in Collections: | iPURSE 2014
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